The Eventful Group has announced the sale of their award-winning Mastering SAP events portfolio to SAPinsider, the largest and fastest-growing SAP membership group worldwide. The combination brings together the two strongest brands in the SAP professional community.

With more than 50,000 loyal members built over a 25-year period, Mastering SAP has established itself as the premier member community in the Asia Pacific region. SAPinsider will bring its leading membership, research, publishing, and digital marketing services to the Mastering SAP events, delivering a comprehensive portfolio of services and content to the APAC market. The acquisition further solidifies SAPinsider as the preeminent platinum brand and most influential SAP professional community in the world, boasting more than 600,000 members.

“The purchase of Mastering SAP is an integral component of our aggressive acquisition plan, which targets best of breed communities,” said Boston-based CEO of SAPinsider Jamie Bedard. “Asia Pacific is central to establishing our leadership position. Mastering SAP has a long track record of providing incredible content and experiences for their members, and we are thrilled to welcome them to our family.”

Mastering SAP has thrived during the Covid pandemic, despite the broader business events industry being severely impacted.

“The coming together of Mastering SAP and SAPinsider is a game-changer for our community,” said Mastering SAP CEO, Steve Morris. “We have always put our customers at the heart of everything we do. Together, we’ve navigated 20 months of uncertainty, and now we are very excited to offer SAP customers and partners a substantially enhanced platform with new services and content to help them get the most out of their SAP technology investment. Morris will lead Mastering SAP APAC business.

About Eventful
Mastering SAP is an award-winning B2B portfolio – serving SAP communities with industry events, research, roundtables, and digital media. At the heart of everything they do is a fundamental belief in the power of people. It’s this spirit of community that encourages SAP customer and partners to break through barriers, engage in brave conversations and form lasting, rewarding relationships. And SAP communities with common interest thrive.”

About SAPinsider
Since its inception 25 years ago, SAPinsider committed to being focused on providing professionals with invaluable information, strategic guidance, and road-tested advice through events, community-driven content, case studies, magazine articles, white papers, blogs, interactive Q&As, benchmark reports, webinars, and more.


James Bedard,
Steve Morris,

21 October 2021