Serving communities with research, benchmarking, training, conferences, expos, masterclasses, podcasts, and peer-to-peer networking opportunities.



Eventful is an award-winning global B2B company – serving business communities with research, content, conferences, festivals, training courses and digital media.

At the heart of everything we do is a fundamental belief in the power of people. It’s this spirit of community that encourages people to break through barriers, engage in brave conversations and form lasting relationships.

This philosophy sets a climate where ideas and people grow. Where minds and hearts open-up to fresh thinking and new faces, and communities of common interest thrive.

Thriving Community

At the heart of Mastering SAP is a fundamental belief in the power of people. It’s this spirit of community that encourages people to break through barriers, engage in brave conversations and form lasting relationships. Where minds and hearts open, and communities of common interest thrive.

Brilliant Content

90+ hours of meticulously researched content. Served to you via novel channels and discovery-learning formats. Featuring SAP customers, partners, leadership experts, neuroscientists and change managers. Celebrating the talent, innovation and ideas that are literally transforming the way we work.

Unrivalled Networking

1000+ SAP customers, partners and experts. Sharing valuable knowledge, learning new ways and making meaningful connections. Creating a powerful and vibrant networking environment, and a climate where ideas and people grow. Someone in this community has the answer to your greatest challenge.



Ray Wang – Founder and Chairman, Constellation Research

COVID-19 exposed weaknesses in every organization’s back-office system. The inability to easily access data, enable self-service capabilities, and intelligently automate processes has created demand for self-driving and autonomous ERP solutions. Add the shift to the cloud, the pressure of digital transformation, and replacement-cycle dynamics, and customers are seeing the greatest level of innovation in a decade.


Dr Jodie Lowinger – Clinical Psychologist and High Performance Coach

Anxiety is the most prevalent mental health challenge, detrimentally impacting approximately 30% of the working population and costing the economy $500 million daily. Jodie’s Mind Strength Method is transformational and ground-breaking. The ROI of conquering anxiety and stress and building resilience is significant. Benefits include reduced turnover, absenteeism, conflict and burnout whilst increasing productivity, performance, emotional intelligence, mental health, well-being and engagement.




Serving asset-intensive industries with research, information, events, training courses and digital communication solutions that celebrate the successes, accelerate the careers, and optimise the performance of Asset, Reliability and Maintenance professionals.


Maintenance and reliability training courses to build competency and develop capability. From deep, technical skills training to strategic asset management concepts, courses are public, onsite, or online.


Digital solutions ranging from simple visualisations to using sophisticated cutting-edge virtual reality technology designed to help industrial companies improve and simplify critical maintenance and safety processes.

Mastering SAP

Mastering SAP Community (MSAP) acquired by Wellesley Information Services, LLC (Boston, MA, US). Mastering SAP offer events, research, and digital media to public and private companies in Australia, New Zealand and the Asia-Pacific region.


TEG’s North American assets acquired by ASUG (Chicago, IL, US). Brands included SAP-Centric EAM and SAP Best Practice Industry events – Utilities, Oil & Gas, Chemicals and Automative.

Tech Fests

Technology Festivals (Tech Fests) acquired by Hannover Messe (Hannover, GER). Portfolio included HR technology Festival, L&D Technology Festival, and Legal Technology Festival.

Eventful SA

The management team of Eventful SA, now called Eventful People, acquired the local (Africa-based) assets of Innovation & Tech Festivals and Connecting SAP events.



Planners’ School Level 1 Live Online 4 May – 1 June, 2022 View
Asset Management School Auckland, NZ 21 – 22 June, 2022 View
Planners’ School Level 1 Auckland, NZ 27 – 28 June, 2022 View
Planners’ School Level 2 Auckland, NZ 29 – 30 June, 2022 View
Planners’ School Level 1 Perth, WA 18 – 19 July, 2022 View
Mastering SAP Melbourne, VIC 20 – 22 July, 2022 View
Planners’ School Level 2 Perth, WA 21 – 22 July, 2022 View
Asset Management School Perth, WA 25 – 26 July, 2022 View
Shutdown School Perth, WA 28 – 29 July, 2022 View
Mainstream Conference Melbourne, VIC 18 – 19 August, 2022 View
Mastering SAP EAM + Supply Chain & Procurement Gold Coast, QLD 13 – 15 Nov, 2022 View
Lubrication School Perth, WA 28 – 30 Nov, 2022 VIEW
Planners’ School Level 1 Perth, WA 28 – 29 November, 2022 VIEW
Planners’ School Level 2 Perth, WA 1 – 2 December, 2022 VIEW
Asset Management School Perth, WA 5 – 6 December, 2022 VIEW
Shutdown School Perth, WA 8 – 9 December, 2022 VIEW



From SAP customers and partners to leadership experts, neuroscientists and change managers – the Mastering SAP program offers you thought leadership and innovation from a diverse range of industries and companies.

Don Mahoney (USA) SVP and Global General Manager SAP SE
Cary Farmer Program Director Australian Department of Defence
Jim Routh (USA) Chief Security Advisor & Board Participant Virsec Systems
Birgit Starmanns (USA) Global Head of CFO COE Thought Leadership Strategy and Programs SAP
Adrian Di Nanno (USA) SAP Finance Consultant DNA Business Consulting
Dr Astrid Fontaine (UK) Member of the Board Bentley Motors
Ingo Hilgefort (CAN) Global Product Evangelist, SAP Data Warehouse SAP
Anita Grenside Applications Manager Ballance Agri‑Nutrients
Barbara Rojas (USA) SVP Finance Solutions Discovery
Brad De Groot Head of Payroll Australia Post
James Kerr (UK) Best-selling Writer Coach and Consultant
Laura Cheail Head of People Infrastructure & HR Systems Australia Post
Chris Paine Independent
Christoph Siebold BI Consultant Costa Group
Ray Wang (USA) Founder and Chairman Constellation Research
Sara Rifat Manager Cyber Security & Risk Dulux
Dr. Nicholas Nicoloudis Innovation Technology & Strategy (APJ) SAP
Daniel Laverick (SING) Head of SAP & IT Solutions Zuellig Pharma Holdings
David Axson (USA) CFO Whisperer
David Ludlow (USA) Group Vice President, Product Strategy SAP
Joshua Reader Head of People Services Medibank
Frank Florian (USA) Senior Manager Financial Solutions The Hershey Company
Amber Christian (USA) Independent
Janet Salmon (GER) Chief Product Owner Management Accounting SAP SE
Jess Barnes Senior Business Analyst – SAP Bridgestone Australia
Dr Jodie Lowinger Clinical Psychologist and High Performance Coach
Julia Dorbić (NLD) Senior Design Strategist Philips Experience Design Consulting
Jude Falco Principal SAP HR/Payroll, IT Applications Aurizon
Kyle Bartelt (USA) Data Architect Manager Organic Valley
Laura Burge Senior Human Resources Advisor CS Energy
Liza Arney Engagement and Design Lead – Hire to Retire Transport for NSW
Matt Harding SAP Solution, UX & Development Architect Independent
Melinda Gabriel Assistant Secretary Financial Systems and Operations Department of Defence
Michael Daoud Global Learning Excellence Manager Orica
Mike Timm (USA) Managing Member ICG
Rajamma Krishnamurthy (USA) Sr. Director HR Technology Microsoft
Ross Warren GM Trading Ameropa
Colleen Hebbert Senior Consultant – Security & GRC SAP
Sandi Ward (NZ) Senior Functional Analyst SAP Christchurch City Council
Stephannie Jonovska Manager Finance Transformation BlueScope
David Scullin Chief Digital Officer Zespri
Steve Bogner (USA) Managing Partner Insight Consulting Partners
Sunjoo Kim Thought Leader & Specialist Digital Innovation and UX
Thomas Jung (USA) Head of Developer Advocacy – SAP Developer & Community Relations SAP SE
Tina Lundkvist Head of People Analytics Fonterra
Karen O’Sullivan HR Operations Process Lead Fonterra
Neal Tarditi Senior Consultant – Financials ANZ SAP
Claus Repenning CFO Electranet
Joy Marrocco IT Transformation Manager AGL
Mark Kemp Technology Projects Officer, Information & Digital Technology Taronga Conservation Society Australia
Sascha Wenninger (SING) IT Architecture Lead Orica
Brett Love Head of SAP S/4 HANA Cloud ANZ SAP
Shawn Crane Business Analyst Ballance Agri-Nutrients
Andrew Powell Business Development Lead – Enterprise Applications Amazon Web Services (AWS)
David Nye Senior Solutions Architect, SAP Workloads Amazon Web Services (AWS)
Brendan Tanner CFO McGrathNicol
Daniel Parker Solutions Director EPI-USE Labs
Tony de Thomasis Independent Thought Leader
Jonathan Morar Senior Solution Architect APAC Tricentis
Jon Reed (USA) Founder JonERP
Michaela Shea Senior Manager for Data and Analytics Change and Transformation AGL
Russell Raath (USA) Affiliate Kotter (USA)
Graham Robinson Independent
Alisdair Templeton Senior SAP Fiori UX Designer/Developer Nutrien Ag Solutions – Australia



  • 20 x Interactive Think Tanks Offering Peer to Peer Learning 1 month prior to event
  • 120 Amazing Sessions with High Quality Content
  • 15 x Masterclasses to Develop Capability and Training
  • 18 x Live Interactive Meet-Ups with Content Experts
  • Recorded Content Post Event
  • Global Thought Leaders – the best of the best from around the world
  • Networking and Interconnectivity – 50 percent of the program is interactive.

“I know the mechanics of ‘what’ you guys do, but there’s a spark in your ‘how’ that is just impossible to bolt down. It is in the essence of every one of your people.”


Principal Consultant, Rizing EAM



Thank you to these amazing sponsors who have shown EXTRAORDINARY support of the Community through thick and thin! They are hugely acknowledged by all!

DXC Oxygen

“The Eventful Group run the worlds best asset management events”

Drew Troyer

Renowned Reliability Thought Leader



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